The brand is an expression of the vision the founders had when they started this newspaper. The blue color in the "dialogue" cloud represents sincerity and a willingness to reach to all the population in El Salvador with nothing but the truth. The grey pages symbolise the different shades those truths can have, but no matter how "dark" it is, it will always be communicated. The flow of the logotype suggests it is written by hand, signifying the labor of the journalist, and his/her quill. The green color in it is to express dynamism and a commitment to nature.
Client: El Periodista -- Project: Create the brand for digital newspaper El Periodista