Branding: NEO-SCREENING S.A de C.V.

Client: NEO-SCREENING S.A. de C.V. -- Project: Promotion Brochure.
The client needed a remake of its brand, since the competition had recently changed its corporate image and was producing more attractive pieces, resulting in a loss of clientele for NEO-SCREENING. The branding process had to be a transition between the old and the new, so we kept the isotype and added a modern logotype, while adding the presence of the company's main partner in the United States (PEDIATRIX) to give a sense of the company's quality.

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